Shri K. Chiranjeevi, Union Minister of Tourism today announced the launch of a new campaign to publicise the tourism potential of the Himalayas and promote this incredible tourist product internationally. To be called “777 days of the Indian Himalayas”, the campaign will have a twofold objective, one to attract more international tourists to India during the lean summer season and second, to remind the world that 73 percent of the Himalayan region is in India.
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