'Beyond convention' campaign to draw in business events customers

Tourism New Zealand has introduced a new campaign to internationally market the business events sector and its ability to exceed expectations. "Beyond convention" is the creative territory that will provide an umbrella theme for all Tourism New Zealand's destination marketing material for the business events sector. It will be used to market New Zealand as both a conference and convention host, and also to promote the country as a non-conventional choice for incentives and events.


Continue Reading...