Ireland Means Business in Germany

Seventeen tourism companies from around the island of Ireland were in Germany last week to attend IMEX, the annual business tourism exhibition in Frankfurt.

IMEX (International Meetings and Events Exhibition) is a key event for the MICE (meetings, incentive, conferences and events) industry. Attracting about 3,500 influential business tourism buyers from 150 different countries, the event offered very good opportunities for the participating tourism partners to showcase their product and to communicate what is unique about the island of Ireland as a conference and business tourism destination.


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