Business Travel Forums - the only event specifically tailored to connect corporate travel managers with hotels, hotel groups and serviced apartments during one-on-one meetings - held an extremely successful spring event at Hotel Hesperia Madrid from April 22 to 24 2012.
Business Travel Forums Spring 2012 achieved an impressive average of 15 enquiries placed by each buyer to suppliers present at the event. Buyers attending the Forums were pre-screened to ensure a high calibre, with an average purchasing budget for events of €8.3 million. 85% of buyers were direct corporates with the remaining number hailing from travel management companies. The largest groups of buyer participants originated from the United Kingdom, Spain and Russia.
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Business Travel Forums Spring 2012 achieved an impressive average of 15 enquiries placed by each buyer to suppliers present at the event. Buyers attending the Forums were pre-screened to ensure a high calibre, with an average purchasing budget for events of €8.3 million. 85% of buyers were direct corporates with the remaining number hailing from travel management companies. The largest groups of buyer participants originated from the United Kingdom, Spain and Russia.
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