The Malaysia Convention & Exhibition Bureau (MyCEB) has officially appointed a total of 17 Kesatrias (meaning ‘Knight' or ‘Warrior') to help develop the business tourism industry, one of Malaysia's key economic growth sector as identified by the Economic Transformation Programme (ETP) roadmap. The programme, known as ‘Kesatria 1Malaysia' is modeled on the best of similar programmes operating internationally whereby leaders of key industry sectors who have previously hosted large scale international events, voluntarily assist in identifying and encouraging other potential local hosts to bid for and stage international conventions. The programme launch was officiated by YB Dato' Sri Dr. Ng Yen Yen, Minister of Tourism at JW Mariott Hotel and witnessed by the likes of stakeholders, industry captains, field experts, partners and the media.
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