Top Conference and event planners visit Northern Ireland

A group of influential conference and event planners – including representatives of the largest London 2012 Olympic sponsor, Sportsworld – visited Northern Ireland last week, as part of a fact-finding visit organised by Tourism Ireland.

The group included decision-makers from various large companies based in Great Britain, including Barclays, HSBC Private Bank and Imagination London. Tourism Ireland is working hard to promote Northern Ireland as a premier destination for conferences and events. This year, the organisation is also targeting the huge number of corporate clients and VIPs who will travel from all over the world to see the Olympic Games in London, encouraging them to add Northern Ireland and the island of Ireland to their Olympic itineraries. The aim of this visit was to whet the appetites of the participating decision-makers, with Tourism Ireland positioning Northern Ireland as the perfect ‘add on’ destination for corporates.


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