Tourism Ireland has teamed up with Bushmills for a brand new promotion, targeting almost 1,000,000 people across Great Britain and Mainland Europe with the chance to win a VIP trip to the exclusive Bushmills Live 2013 festival, which will be headlined by internationally acclaimed Icelandic band, Of Monsters and Men. The overall objective of the initiative is to highlight the spectacular Causeway Coast and Northern Ireland among potential GB and European holidaymakers.Social media activity in our key tourism markets of Great Britain, Germany, France, the Netherlands and the Nordic region is targeting almost 500,000 people – or potential holidaymakers – on Facebook and Twitter. Music fans are also being targeted through various blogs. As well as social media activity, a specially-created page on Tourism Ireland’s website, Ireland.com, is highlighting the Causeway Coast and Northern Ireland, encouraging holidaymakers and music fans to visit, with plenty of suggestions and ideas for things to do and see. And email marketing has also reached an additional 450,000 people across Europe.
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