Wednesday, 5 June 2013

Thailand Travel Mart Plus aims to develop niche-market tourism

Thailand Travel Mart Plus Amazing Gateway to the Greater Mekong Subregion - the largest business-to-business travel trade fair of the kingdom – being held at the Exhibition Centre Hall, IMPACT, Muang Thong Thani aims to develop niche-market tourism.

TTM+ is is being attended by 344 buyers from 51 countries including India, the United Kingdom, Russia and USA. A group of smaller but higher-quality buyers from emerging markets such as Argentina, Belarus, Estonia, Indonesia, Kazakhstan, Latvia, Myanmar, and Ukraine are also attending the event. There are 156 first-time buyers, some are from new participant countries such as Beralus, Lao PDR, Poland, and Taiwan. 

Said TAT Governor Suraphon Svetasreni, “This year marks the 12th anniversary of the TTM+. Visitor arrivals have nearly doubled in this period and the industry itself has undergone a phenomenal change. This year our priority is to develop niche-market tourism as we move into a new era of marketing and development. Hence, the entire structure of the TTM+ has been geared towards meeting this strategy, and connecting the right buyer to the right seller.”

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