Today at the NYU International Hospitality Investment Conference in New York, Marriott International, Inc. is announcing it will import its popular design-focused AC Hotels by Marriott brand into the US and the rest of the Americas. The brand inspired by the runways and fashion houses of Milan, features simple, clean and crisp lines, marrying sophisticated European style with approachable design for a distinctly urban feel. Each hotel reflects the uniqueness and character of its location. AC Hotels by Marriott was launched in 2011 as a joint venture between Marriott International and Spanish group AC Hotels, which was founded in 1998 by Antonio Catalán. Today, AC Hotels by Marriott has a portfolio of 79 hotels in Spain, Italy, Portugal and France, encompassing nearly 9,000 rooms.
“By importing AC Hotels by Marriott into the US, we believe we can increase Marriott’s overall market share among younger business travelers who make three or more business trips a year, representing a total market size of $31 - $35 billion,” said Brian King, global brand officer, Marriott Endorsed Brands. “We have identified an industry void among consumers who are connected, communal and curious with an urban spirit and desire a design-focused hotel brand that is widely distributed.”
Continue Reading....
No comments:
Post a Comment